Monday, September 14, 2009

All Your Dreams Belong To Us


London street artist D*Face has a U.S. debut show at Jonathan Levine Gallery. Mark Dean Veca is also showing with a smaller solo exhibit.

Friday, September 4, 2009

Informative Advertising

Agency: The Richards Group
Client: Episcopal New Church Center
Pitching an ad for a church must be a pretty hard thing to sell. Especially since their is no real product, service or any kind of monetary transaction involved. Working with informative advertising is all about moving people to action.
In this brilliant ad, the agency succeeds in addressing the brief, who's main focus was targeting young adults who had lost interest in their religion or felt the church was too sectarian.

Agency: Unknown
Client: La Ligue Contre le Cancer
Here is another powerful example of informative advertising. This ad conceived for a French organization against tobacco demonstrates how image and text complement one another by suggesting a cigarette autopsy and labeling the toxic substances found inside.
The copy reads: Autopsy of a murderer

Minimalism

Agency: Unkown
Client: BIC
When working on a product that has been around for some time, one might deduce that its practical benefits are well known to the general public. At this point, the ad can serve more as a reminder of the product's value, and go on to play on an emotional quality.

Agency: Unkown
Client: BIC
Another example of an ad in which the product's function is demonstrated in a simple and efficient way. The creativity displayed here transcends the two dimensional plane of a roadside billboard and uses the surroundings to communicate the product's efficiency.

Borrowed Imagery

Agency: Unknown
Client: Foundation for Allergy Prevention
A great example of how popular imagery can be used in a completely offset way, in order to reinforce the ad's message. It's interesting to note the obscenities they get away with in the copy by using such contradicting visuals.

Agency: Unknown
Client: LEGO
The intention to mimic a tremendously popular photo for this ad is both witty and effective. LEGO allows a child to play, imagine and build whatever he/she wants, and it all starts with a few simple building blocks. By replacing the construction workers with children, the ad conveys a lot about the product without ever having to make reference to it. A strong visual and a logo, that's it.