Cyrus and his team at R/GA created a hugely successful campaign for Georgio Armani, called Acqua For Life, that utilized social media to provide 10 million days of clean, safe drinking water for a child. During this limited-time campaign, every time someone “liked” Acqua for Life on Facebook, Georgio Armani donated $1 to the Tap Project. UNICEF estimates $1 provides 40 days of clean water, so 250,000 “likes” — and $250,000 — translated to 10 million days of clean water. And all it took was clicking a little thumbs-up icon.
Saturday, April 7, 2012
Thursday, April 5, 2012
The Four Icon Challenge
Here are some neat images from Kyle Tezak’s ongoing project called The Four Icon Challenge. The “challenge” is for him to capture the essence of his favorite movies, books, etc. with only four icons. Not that I don’t like classic works of literature, but I love the icons he did for The Big Lebowski. The rug really ties the image together.
Tuesday, April 3, 2012
Kevin Connolly
Monday, April 2, 2012
Tony Orrico
I thought this was pretty cool/bizarre/impressive. Tony Orrico uses his body as a human spirograph to create mechanical looking pieces.
More about this and videos at: http://www.brainpickings.org/index.php/2011/04/26/tony-orrico-human-spirograph/Branding is Everywhere
Branding has invaded all parts of our culture, even drugs. A woman named Dequincey Jynxie runs a heroin stamp archive blog. Essentially she reviews Heroin based on its branding. Dequincey Jynxie has a fine art background and worked for a time in design. Vice did an interview with her about her blog. I find it really interesting that branding has so influenced our culture that now even drug dealers have "their own brands". Her blog isn't as interesting as the actual interview.
Sunday, April 1, 2012
Subscribe to:
Posts (Atom)