The Branding of the Occupy Movement

Kalle Lasn, the longtime editor of the anticonsumerist magazine Adbusters, did not invent the anger that has been feeding the Occupy Wall Street demonstrations across the United States. But he did brand it.

http://www.nytimes.com/2011/11/28/business/media/the-branding-of-the-occupy-movement.html?_r=1&hp