Monday, April 30, 2012
Why you should double check your work
Sunday, April 29, 2012
NICE + CLEVER ADVERTISING PART 2
Monday, April 23, 2012
Wednesday, April 18, 2012
Beyond Inspiring
Monday, April 16, 2012
Hologram Tupac
Sunday, April 15, 2012
Burger King Eyeshadow
Saturday, April 14, 2012
Tuesday, April 10, 2012
Speaking of umbrellas....
MoMA is suddenly very proud of their sky umbrella and I got an email specifically about it.
http://www.momastore.org/museum/moma/CategoryDisplay_10451_10001_26708_32161_-1_Y_Sky%20Umbrella%20Anniversary?cm_mmc=enews-_-20120410+sky-_-shopnow-_-NA
Sunday, April 8, 2012
Iranians. We love you. We will never bomb your country
Within 24 hours, thousands of people shared the poster on Facebook, and I started receiving messages from Iran.
The next day, we got featured on TV and newspapers, proving that the message was traveling. Fast.
Please help us prevent this war by spreading this message. make your own posters , send this message to your friends and share it.
We are raising money in order to produce more posters and keep the movement grow."
Saturday, April 7, 2012
Nokia Lumina promotion in Sydney
The World's Biggest Hug
The World's Biggest Hug
When Brazilian advertising agency Monumenta was approached about doing a campaign to raise awareness for the underage victims of sexual abuse, they knew they had to think big. Real big.
They knew that their Campanha Carinho de Verdade, or True Affection Campaign, needed to be something that could connect society at large with the thousands of children and teenagers affected by sexual abuse. They found the perfect expression of this idea in a hug. The project began with engaging local artists and celebrities to share their hugs, but they wanted to make an even bigger impact.
So they looked up. Way up. Towering over Rio de Janeiro, the statue of Christ the Redeemer stands as one of the seven wonders of the modern world. The agency decided to get the figure to give the world's biggest hug.
For two days, the floodlights that illuminate the monument were turned down while a complex animation was projected upon it, creating the illusion that the statue was closing his arms in a loving embrace. It was the hug felt around the world. And thanks to a campaign that tied the hugs the statue gave with participation on social media channels and websites, Monumenta ensured that news of the campaign spread like wildfire.
By the time the campaign ran its course, the agency succeeded in raising the visibility of this important subject with a huge audience, making a major impact without spending a ton of money. And it all began with one really big idea.