idea & execution

If I am correct, someone for the first project brought a bad ad that was from an a Thailand agency, I couldn't stop thinking how funny and maybe crude this ad might have been, and looking through the internet I encountered this ad for WMF boning knifes.

Personally I think this ad is great, the visual is powerful and eye-catching  it cuts straight to the point and gives you a clear idea of what this knifes actually do. I don't know how PETA would feel about this ad, and if it would be well received in the US, but, I don't know, it's just amazing.