Ad of the Day: Smirnoff 'nocturnal awakening'

http://www.adweek.com/news/advertising-branding/ad-day-smirnoff-144285

"Smirnoff enjoy a 'nocturnal awakening' in this colorful, raucous and really quite outlandish spot from JWT" 

I LOVE the new Smirnoff ad. It's an exciting celebration, of sound, color and texture. Beautiful imagery and narrative. (Scroll down on the ADweek article to see the video.)