Yesterday I saw Paula Scher speak at the Public Theater for which she designed the identity. She is well-known for an array of other work in a variety of styles. I used to think that having a style is important for being an artists but in fact, it can hurt you more than help you. Just like Paula, a good designer should be able to demonstrate many different styles and ways of doing things so they can show a little of everything. Aside from her super formal work like identities (Citi logo, for example), Paula paints. She paints particularly designs of maps, which are now being used to decorate 3-dimensional space, are being sold at shows and she is being commissioned to do more. I wanna be able to stay a designer as well as an artist throughout my career. I must say though, Paula doesn’t just have thrilling work but also a great sense of humor. She made me also consider one thing- deciding on a color scheme perhaps even before the design or the composition. She uses red, black and white in a lot of her pieces…knowing and understanding the relationship of color can really help design work from the thumbnail to the final.
Click the link below to watch a video of her talking. She discusses a lot of what she talked about yesterday and more.
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