Minimalism

Agency: Unkown
Client: BIC
When working on a product that has been around for some time, one might deduce that its practical benefits are well known to the general public. At this point, the ad can serve more as a reminder of the product's value, and go on to play on an emotional quality.

Agency: Unkown
Client: BIC
Another example of an ad in which the product's function is demonstrated in a simple and efficient way. The creativity displayed here transcends the two dimensional plane of a roadside billboard and uses the surroundings to communicate the product's efficiency.