Your Flight, Swiss Made

Client: Swiss
Agency: Publicis Zürich, Switzerland
If you have a few minutes to spare, do check out this amazing spot for Swiss, which further demonstrates how brilliant cinematography can provoke an emotional reaction in the viewer.
This was clearly the intended purpose for a well-known company like Swiss, whose goal was perhaps to simply 'wow' the viewer, in order that he/she then associates that emotion with the service provided.

Link: SWISS